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Keynote Speakers

​​Our four keynote speakers are internationally recognized scholars whose work spans both marketing and retailing, offering deep theoretical insight alongside real-world relevance.  

Dr. Dhruv Grewal

Toyota Professor of Commerce and Electronic Business

Babson College

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Dr. Charles R. Taylor

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Dr. Anne Roggeveen

Charles Clarke Reynolds Professor of Retailing and Marketing

Babson College

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Dr. Eric Haley

John A. Murphy Professor of Marketing

Villanova University

Editor-in-Chief, International Journal of Adverting

Professor of Advertising & Public Relations

The University of Tennessee

Executive Director of

American Academy of Advertising 

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