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Keynote Speakers
1150 Douglas Pike
Smithfield, Rhode Island, USA
Explore the distinguished lineup of keynote speakers at the 2026 SFMR Conference.
Our four keynote speakers are internationally recognized scholars whose work spans both marketing and retailing, offering deep theoretical insight alongside real-world relevance.
Dr. Dhruv Grewal
Toyota Professor of Commerce and Electronic Business
Babson College
Dr. Anne Roggeveen
Charles Clarke Reynolds Professor of Retailing and Marketing
Babson College
Dr. Charles R. Taylor
Dr. Eric Haley
John A. Murphy Professor of Marketing
Villanova School of Business
Editor-in-Chief, International Journal of Adverting
Professor of Advertising & Public Relations
The University of Tennessee
Executive Director of
American Academy of Advertising
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