Conference Venue
Seoul National University
The 2027 SFMR Conference will be held at Seoul National University’s Gwanak Campus in Seoul, Korea. Widely regarded as South Korea’s premier university, SNU is ranked #38 worldwide in the QS World University Rankings 2026 and #1 in Korea in the Times Higher Education World University Rankings 2026. With internationally recognized strengths in research, innovation, and interdisciplinary scholarship, SNU offers a prestigious and inspiring setting for the global SFMR community.
Seoul adds a distinctive dimension to the conference experience. One of Asia’s most dynamic cities, it brings together advanced technology, sophisticated retailing, vibrant food culture, and the global influence of K-culture. For SFMR participants, the city offers a firsthand look at emerging trends in foodservice, delivery platforms, digital commerce, smart retail, branding, and consumer behavior.
Beyond the conference, Seoul is also an exceptional travel destination. Visitors can explore royal palaces, traditional markets, historic neighborhoods, contemporary shopping districts, trend-setting cafés, world-class restaurants, and major K-culture attractions. Efficient public transportation, strong public safety, and easy access to nearby destinations make it easy to combine scholarly exchange with a memorable experience in Korea.
Eat. Drink. Research.
